VIDEO EDITOR BRIEF
From worththeretainer.com/guides/how-to-brief-a-video-editor/

Project name:
First cut due:                    Final due:
Feedback from (one person):

1. WHO IS WATCHING
   One sentence: who they are and what they already know about you.

2. THE ONE ACTION
   What should a viewer do after watching? (install, book a demo, sign up, buy)

3. WHERE IT RUNS
   Platform:       (TikTok / Reels / Shorts / YouTube / App Store preview / landing page / paid ad)
   Aspect ratio:   (9:16 / 1:1 / 16:9)
   Length:         (hard maximum, in seconds)
   Sound:          (must work muted? captions burned in?)

4. THE STORY, IN ORDER
   Hook (first 2 seconds):
   Middle:
   Ending and call to action (exact words):

5. FOOTAGE AND ASSETS
   Raw footage (link, and what each file is):
   Screen recordings (device, resolution):
   Logo, fonts, colours (link):
   Music (licensed track or library to use):

6. EXAMPLES
   Like this (2 or 3 links, and what you like in each):
   Not like this (1 link, and why):

7. MUST AND MUST NOT
   Must include (product name spelling, approved claims, price, legal line):
   Must not include (competitors, unapproved claims, faces without a release):

8. REVISIONS
   Rounds included in the contract:
   How feedback is given (timestamped comments, one list per round):

9. DELIVERY
   Files (format, resolution, caption file):
   Where to deliver (folder link):