How we review: the scorecard, the receipts and the right of reply
How every case file is scored, what counts as a receipt, what we publish from it, and how companies get to reply before anything goes live.
Agency and editor verdicts
Which agencies earned their monthly fee.
Every shop gets a straight answer: worth the retainer, or not. Then the numbers behind it.
Latest case files
All case filesThe first case files are being written up from App369’s receipts. Each one covers a single job App369 paid for, and goes live after the company has had five business days to reply.
The ranking
Every video editor and agency App369 has paid, ranked on one scorecard. It goes up once the case files behind it are published.
Price index
What the work costs: editing subscription tiers, per-video rates and agency retainer bands. Every number comes from the company’s own pricing page, with the date we checked it.
112 prices tracked.
See the price indexHow we review
Every case file is scored on the same six criteria with fixed weights. The total is calculated, never typed in.
| Criterion | Weight |
|---|---|
| Quality of the workWhether the work was usable as delivered and matched the brief. | 30% |
| Results against the briefThe metric the brief named (views, installs, cost per install, leads) against its target. | 20% |
| TurnaroundDelivery dates against the dates promised in the contract or order. | 15% |
| CommunicationReply times and whether problems were raised before we found them. | 15% |
| Price per deliverableWhat each finished deliverable cost, against the price index for the same kind of work. | 10% |
| Revisions policyWhether revision rounds were clear up front and honoured as promised. | 10% |
Guides
All guidesUnlimited video editing subscriptions compared on cost per finished video
Editing subscriptions ranked by what one finished video costs, worked out from each plan’s published price and video count, and what “unlimited” means on each.
Freelance editor vs editing subscription vs in-house hire
When a freelancer, an editing subscription or an in-house editor costs less per finished video, worked out from published marketplace rates, subscription prices and US pay data.