How we review: the scorecard, the receipts and the right of reply
How every case file is scored, what counts as a receipt, what we publish from it, and how companies get to reply before anything goes live.
Templates included
Guides
How to brief a video editor, trial an agency, and decide when to fire one. Each guide is as long as the decision needs and no longer.
Unlimited video editing subscriptions compared on cost per finished video
Editing subscriptions ranked by what one finished video costs, worked out from each plan’s published price and video count, and what “unlimited” means on each.
Freelance editor vs editing subscription vs in-house hire
When a freelancer, an editing subscription or an in-house editor costs less per finished video, worked out from published marketplace rates, subscription prices and US pay data.
How to brief a video editor so the first cut is usable (template)
A one-page brief template for short-form, launch and demo videos, what goes in each section, and the gaps that cost you a revision round.
What a marketing agency retainer buys at three price points
What agencies publish about their monthly retainers for paid ads, social and SEO under $1,000, from $1,000 to $3,000, and above $3,000, and what the fee leaves out.
12 questions to ask a marketing agency before you sign
Twelve questions that show who will work on your account, what the retainer buys, who owns what, and how you leave, with the answers to listen for.